Why You Need to Incorporate SMS Into Your Recruiting

The way consumers interact with companies and brands is changing. As technologies evolve, we are seeing new possibilities to reach both customers and prospects. This is true for the recruiting side as well.

More and more we’re seeing companies focus less on traditional candidate funnels, and putting more effort into creative initiatives such as SMS messaging and text to apply.

Email vs. SMS

The first thing to note is that emails had an average open rate of 19.33% with a click-through rate of 1.81%. While those are not ideal numbers, here are a few things to note that could improve your averages:

- Subject lines with 61-70 characters see the highest read rate
- 69% of mobile users delete emails that aren’t optimized
- The average office worker receives 121 emails per day

While many of us have never experienced a mobile-driven application process, it’s quickly becoming the norm. Over 45% of job seekers search for jobs daily on their mobile devices, and over 73% prefer receiving job opportunities via text message.

You need to have at least 5 candidate touchpoints within the first 48 hours in order to keep them fully engaged through the hiring process. Considering emails have a less than 20% open rate, it’s unlikely that you’ll be able to fully receive the attention of candidates unless you are communicating with them via text.
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